By Rocío Emiliozzi
The traditional exposition for Haute Horlogerie took place last week at the expo centre Palexpo in Genève, Switzerland. Thirty-five high-end brands and independent watchmakers exposed their novelties and most complicated watches for 16.000 visitors from Monday to Friday.
The CEO’s of every Watchmaking Company visited the expo, press from all over the world, and celebrities such as Adriana Lima, Bradley Cooper, Dev Patel, Diego Luna, Ryan Reynolds and many others.
In between all the novelties, we have detected a trend regarding the approach to the feminine audience. Many brands, traditionally targeted men as the “connoisseurs” of the industry, however, as the market expands and the number of women interested in haute horlogerie does so, brands have started to address them as frequently as they address men.
We have selected the most feminine and highly complicated watches presented this year in SIHH.
Richard Mille, traditionally known for their strong masculine watches, has presented a novelty for ladies that does not left behind the brand identity’s strength. The RM 07-01 combines ceramic and diamonds and holds the brand’s in-house automatic movement, the CRMA2 caliber.
Faithfull to their maison’s classic poetic complications, Van Cleef and Arpels have presented as a novelty the Lady Arpels Planetarium in a reduced 38 mm size, a poetic timepiece that illustrates the Sun and the closest planets: Mercury, Venus and finally Earth, along with its natural satellite, the Moon. Each of these planets orbits the dial at actual speed. The white gold case holds an automatic movement equipped with an exclusive module developed in collaboration with Christiaan van der Klaauw and offering 40 hours of power reserve.
Audemars Piguet once more reinvented their classical Royal Oak this time with a model for ladies, the Concept Flying Tourbillon, a 38.5mm white gold case covered with diamonds. The approach for the female audience is an ultimate mechanical jewelry timepiece, which is also the first brand’s flying tourbillon. The watch is powered by their own manufacture movement Caliber 2951, assembled from 255 individual components, mounted on 17 jewels and with a 72- hour power reserve.
The independent swiss manufacturer of watches Romain Gauthier has launched this year his first women’s watch, a unique timepiece that provides a full 80 hours of power reserve, the Insight Micro-Rotor Lady, which will be available in a limited edition of only 20 unique pieces. The movement is an in house micro rotor caliber with functions of hours, minutes and seconds.
Last but not least, we have highlighted the IWC 150 year’s edition, the Da Vinci Automatic Moon Phase, a red gold case hemmed with 206 round diamonds. A limited edition of only 50 pieces, boasting a classic 36-mm diameter and a mechanical movement, is the SIHH 2018 little princess.
Ladies, ready to buy your next luxurious watch? This is going to be your year, with plenty of different options to choose.