This London based designer is making the azar clutch the next Instagram bag. Meet her first on Sauvage Mag.

Azar Clutch is designer’s Tara Zadeh bag which made the brand well-known even before they had a website. The circular bag, features a geometric hardware and is inspired in the iranian heritage.

Tara Ghazanfar named the brand after her mother, and her designs are a mix between middle east inspiration and western sensibility. The azar clutch was inspired by a trip to Teherán in which the designer rediscovered colours and shapes of the magnificent mosques and palaces.